client – CO-OPTEX BOLD PRINT ADS
With over eight decades of experience in marketing the handlooms of Tamil Nadu, Co-optex is considered as the reliable and affordable destination for handloom lovers. The print advertisements for Co-optex showcase its brand new avatar as a shop that caters to the changing taste of young women customers. The Co-optex Bold concept is targeted mostly at the young, urban woman who wish to carry their ethnic pride with intelligence, determination and a bold attitude. The featured advertisements depict them draped in handloom weaves fused with contemporary designs or colours that flaunt their confident, ambitious side.