client – CO-OPTEX GRACE PRINT ADS
With over eight decades of experience in marketing the handlooms of Tamil Nadu, Co-optex is considered as the reliable and affordable destination for handloom lovers. The print advertisements for Co-optex showcase its brand new avatar as a shop that caters to the changing taste of young women customers. The Co-optex Grace concept compares the elegance, grace and demure beauty of a saree to that of its wearer, and says that they perfectly suit each other. The featured advertisements designed in the form of a letter from Co-optex to its women customers present the saree as an ode, a mark of admiration that it has for the women and reveal their loving nature and demeanour.